We value the role of our partners in accomplishing our mission to create a basketball tournament which will help raise the aspirations of the young people in Northern Ireland and throughout the Island of Ireland. With our partners belief, trust and encouragement we thank them as they are fundamental to our success.


For the first time in history college basketball will be played outside of the United States of America in Europe in Belfast’s SSE Arena. 



The official airline carrier of Basketball Hall of Fame Belfast Classic.

Aer Lingus is the national airline of Ireland, founded in 1936. It operates 62 aircraft on routes across Europe and North America carrying 12 million guests per annum. Aer Lingus’ mission is to be the leading value carrier operating on the North Atlantic. It is the only airline operating between the United States and Ireland, which has a 4-Star rating (as awarded by Skytrax, the international air transport rating organization). Aer Lingus is a member of International Airlines Group (IAG), one of the world's largest airline groups.


Velocity Worldwide

Creative marketing and personalization technology that grows retail businesses. 

We do this by creating sales campaigns using our customer engagement platform Darius to engage each customer with personalised and relevant content to get them across your door and keep them coming back for more.


Connecting Retailers, Brands and their Customers.

Darius™ is Velocity Worldwide shopper engagement platform

Personalisation and insight technology platform that drives more visits, engages customers and grows sales.

Belfast City Council

Belfast is a strong and thriving city, with rising visitor numbers and a vibrant social and cultural life. 

Belfast City Council strives to ensure that Belfast is regarded as a leading events destination with a reputation for quality and innovative events that provide sustainability for the city.


The Rory Foundation was established in 2013 by golfer Rory McIlroy to help children live better lives, to raise funds and offer support to children’s charities with a special meaning and purpose for Rory. Beneficiaries of the Rory Foundation so far include the Cancer Fund for Children, Mencap NI and Sport Changes Life (all based in Northern Ireland), Barretstown, the Jack & Jill Foundation and LauraLynn Children’s Hospice. The Rory Foundation will host the Dubai Duty Free Irish Open for the third year in 2017.


Tourism Ireland
Tourism Northern Ireland